Who are the Early Majority?

The Early Majority are a consumer group who like to see evidence of a trend emerging in their communities – in stores, online, amongst their peers and in the media. They make up 34% of society.

Together, the Early and Late Majority make up 68% of society. This is the mass market and where the commercial opportunity lies.

TrendBible employ rigorous research processes and methodologies to produce their trend forecasts and insights. The Pyramid of Influence model articulates the pace of a trend as it spreads across four key consumer groups before it hits the mass market. The Pyramid of Influence is based on the Diffusion of Innovation Theory by Rogers, 1971.

The Early Majority were a group identified by Rogers in 1971 as part of his Diffusion of Innovation Theory that explains how influence spreads amongst different groups and drives an appetite for change.