Who are Mavens?

Mavens are a classification of influential consumers (also known as innovators or trend setters) who can be characterised by their willingness to stand out and desire to be seen as unique. As influence spreads from certain areas of society, Mavens are the first to think, create and live differently. They sit at the very top of the Pyramid of Influence Model and represent 2.5% of consumers.

TrendBible employ rigorous research processes and methodologies to produce their trend forecasts and insights. The Pyramid of Influence model articulates the pace of a trend as it spreads across four key consumer groups before it hits the mass market.