What is a Macro Report?

Macro Reports provide insight into the influences, mindsets and behaviours of future consumers.

Businesses use Macro Reports to validate, justify and inspire new initiatives, brand positioning, marketing campaigns and advertising, as well as new product development and product assortment decisions.

TrendBible publishes Macro Reports two years ahead so that high level decision makers can use these future consumer insights to drive business strategy and new innovation right from the outset. Macro Reports can also support departmental business functions including product development, brand and marketing further down the line.