Back to Glossary

Related

What is a Mega Trend? Who are the Early Adopters? Who are the Early Majority? What is the Late Majority? Who are the Laggards?

What is the Pyramid of Influence Model?

The Pyramid of Influence Model is a methodology used by TrendBible which tracks the pace of change by demonstrating how trends filter down through to the mass market through different consumer groups. These four consumer groups are:

Mavens
Early Adopters
Early Majority
Late Majority

The Pyramid of Influence is a useful model to understand and articulate the pace of a trend, and how soon it will hit the mass market (Early and Late Majority).

 

TrendBible

Subscribe to My TrendBible

Become a member of our trend subscription and get exclusive access to tailored future insights, design direction and trend intelligence relevant to your sector.

View subscription plans
Drag
Consent Preferences