What is a Seasonal Trend Forecast?

Seasonal Trend Forecasts (also known as Trend Books) are created bi-annually by TrendBible for Spring Summer and Autumn Winter. They provide future insights into the shifts in attitude and lifestyle of householders, families, children and tweens up to 1-2 years ahead and are a valuable resource for designers, product developers and marketers.

Detailing the broader lifestyle context through to colour and design inspiration, Seasonal Trend Forecasts are a practical guide to each season; helping businesses develop commercially successful products and relevant messaging.