What is the PESTELE Research Framework?
At TrendBible, we use a PESTELE research framework. PESTELE is an acronym for Political, Economic, Societal, Technological, Environmental, Legal and Ethical. PESTELE is an expanded framework from the typical PESTEL model, to include Ethics as an important area for research and provides a foundational framework for understanding the key factors influencing a business or organisation.
At TrendBible, we have developed a secondary model that helps us get closer to the emerging truths about life at home. Researching this specific combination of fields enables us to uncover the unmet needs of the future householder/consumer.
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