What is the Catalysts of Change Model?

TrendBible employ rigorous research processes and methodologies to produce their trend forecasts and insights. One of which is the Catalysts of Change Model which demonstrates how significant global issues can influence future consumer behaviours and how new opportunities can be profiled. For example, the climate crisis may prompt a sequence of catalysts, including alterations in governmental policies, that subsequently influence consumer attitudes and emotions, resulting in the emergence of new behaviours and corresponding opportunities.