What is a Forward View?

Companies need to create a forward view to inform their strategic decision making and predict how their audience and customers will change – attitudinally and behaviourally.

The forward view can’t exist solely in the Boardroom. It has to be seen, felt and tangibly evident throughout the whole organisation. This is why TrendBible has set up a Trend Leader programme for some of our clients, where we appoint internal staff as ‘change agents’ to help their teams share and distribute the forward view so that it doesn’t disappear or stagnate.