Who are Generation Z?

Generation Z (also known as Zoomers) refers to the generation born between 1997-2012. As digital natives, Gen-Z have never known a world without the internet and have grown up with unprecedented access to information and global connectivity.

This generation strives for meaning and purpose, placing a high value on their intimate relationships and well-being.

They have a more considered approach to spending. Incredibly ‘informed consumers’, this cohort will often research and weigh up options before making a buying decision and prefer to make higher-end purchases in physical stores. With this in mind, we will see evolving approaches develop to meet this consumer’s needs