What is the Bucket List Lifestyle Trend?
There is a trend for what we’re calling Bucket List Lifestyles. TrendBible describes it as a more nomadic way of living where individuals are reassessing their current lifestyles and taking a bucket list approach to setting personal goals.
This is a result of a generation who can’t get on the property ladder, haven’t seen wages keep pace with inflation, and reject 9-5 in-the-office culture. They are prioritising other things instead, making their bucket list the centre of their lives.
Living longer lives is also shaping the way individuals choose to work and altering the perception of retirement. Gen X and Boomers are creating new frameworks for living to attain the elusive work-life balance and incorporate travel, culture and adventure into everyday life.
For brands, this opens a big opportunity to deliver services and products that cater to more transient lifestyles.
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