Baby & Kid’s Trends: A styled life accelerated

The home has increasingly become a place for self-expression; sharing our home styling on social media platforms tells the world a story about our personal taste in a way that previously fashion, cars and accessories did. This year particularly, the home has become the centre of our universe and as a result of video conferencing, they are more on show now than ever before.

This will drive householders to recreate social experiences at home, expressing their personality through their homeware and interiors. This applies to parents too, who don’t want to be wholly defined by parenthood and when it comes to style, they don’t want to compromise.

Consumers are increasingly shaping and curating their online identities and for parents, this extends beyond the individual to include the family aesthetic. This has rapidly accelerated in recent months and will continue to grow in importance. Our Styled Life Accelerated edition – exclusive to members of our baby & kids trend subscription Your TrendBible  – identifies the fundamental shifts driving wider decor trends and spotlights the brands taking a parent-centric approach to inform product development and design direction.