Introducing Generation Alpha

Gen Alpha, born between 2010 and 2025, are set to number almost 2 billion by 2025. Despite being the youngest generation, their culturally diverse and hyper-digital nature is already shaping trends, creating new markets and placing them as the highly influential decision-makers of the household. Understanding who they are and what they want is key to commercial success.

Our Alpha Rising series focusing on kids trends, available to our Professional Insight and Premium subscribers of Your TrendBible, will help you capture the zeitgeist of today’s youngest generation, ensuring you’re on track to create products and services that connect, engage and entertain this small yet powerful cohort.

This ongoing series will help you capture the zeitgeist of today’s youngest generation, ensuring you’re on track to create products and services that connect, engage and entertain this small yet powerful cohort.

Included in the Alpha Rising series:

The Investor Generation: Get to know the savvy new-gen creators, collectors, investors and coders. Defined by their insatiable curiosity and extensive digital knowledge, we explore the rise of the kid investor generation and the Alpha-driven play moments, learning styles and interests coinciding as a result.

The Expressionists: Whilst identities are vast and fluid, what unites these little expressionists is their unquenchable creativity and desire to do things differently. Helping them express themselves freely by shaping the new landscape of gender will pose a non-negotiable for brands and businesses over the coming years.

Experience Seekers: All eyes are on the digital space as more and more brands compete in the Metaverse race. However, for those wanting to connect with experience hungry, hyper-digital Alpha’s, bringing it into the real world becomes a key opportunity area. Liminal spaces, ones that seamlessly integrate IRL and URL are the spaces that will win the interest of this experience seeking generation.

Radical Reformers: Roblox and Minecraft are fuelling a generation of problem-solving, creatives. Their ability to control, create and rebuild is transcending into real world thinking and driving solution-focused aspirations. Feeling a deep responsibility to reverse the damage of past generations, these radical reformers are using their pro-active spirit, diverse thinking, and next-gen entrepreneurialism to reject tradition and build themselves a hopeful future.

Our Alpha Rising series of kids trends is available to download when you subscribe to our Premium membership at Your TrendBible. Your TrendBible is our trend subscription service designed to inspire and spark ideas, give your teams confidence in actioning trends and provide validation from across the globe.