Who are the Ageing Population?

The Ageing Population is at its highest level in human history and increasing life expectancy is seen in virtually all countries.

Life expectancy continues to surpass global records whilst fertility rates decline; having an unprecedented impact on the way we live. This shift in demographics has significant implications on society, including healthcare, the economy and places increased demand on product, environment and service design to support an elderly population.

Having a significant implication on family norms and social dynamics, the Ageing Population is an important mega trend to track when considering the future of life at home.