Meet the TrendBible team

Joanna founded Trend Bible in 2006, after identifying that the market for predicting the future of life at home was under-served and set to grow dramatically.

Underpinned with over 25 years of experience as a trend forecaster, Joanna sets the vision for TrendBible and strategically directs the senior management team, driving the company’s growth with global brands in over 35 countries.

Ross is an experienced Growth Strategist who works with ambitious, growth-led companies. He has over 16 years of experience and has held senior Commercial and Strategic roles across the UK, Europe and the Middle East for organisations such as Electrolux and PPG Industries. His firm, Sphera Consulting Ltd, has a broad client portfolio of high-growth businesses. Ross joined the Board at Trend Bible having previously supported the company during a 3 year period of significant growth.

Jo is a passionate leader, influencing the strategic direction and growth of TrendBible.
Developing successful, commercial relationships in the home lifestyle sector for over 20 years, Jo’s experience spans brand, retail & manufacturing. Driven by listening to clients, identifying opportunities and delivering innovative, actionable insight solutions.

Naomi strategically and creatively directs TrendBible’s global trend forecasts and reports. With over a decade under her belt as a consultant to some of the world’s most well-known home and lifestyle brands, she has a keen eye for commerciality and the trends that will resonate across industries. Deeply curious and reflective, she thrives on decoding cultural, behavioural and aesthetic signals to uncover relevant, actionable future insights for both designers and strategists.

Laura heads up TrendBible’s consultancy division, working across disciplines, providing bespoke solution-driven consultancy that combines strategic thinking with commercial success. Based in London, with 15 years experience working with some of the largest retailers across industries including Fashion, Home and Interiors, Lifestyle, Beauty and Kids.
Laura has a keen eye for detail and is highly passionate about building and developing relationships with her current and future client base.

Anna supports brands across a wide range of industries to help provide clarity and align direction by delivering consumer mindset and trend insights. Anna’s experience spans 15 years and includes working internationally with licensed businesses helping them to expand globally into new territories.

A strategic thinking creative, Hannah leads our Global Content and Subscription team. Self-described as ‘incurably curious’, Hannah is a seasoned trend forecaster with extensive experience within the lifestyle, product and consumer spaces, focused on identifying the new and the next in order to deliver actionable insight and inspiration. Prior to joining the Trend Bible team Hannah honed her futurist skills in roles at WGSN – as Head of Youth, M Lab and BDA London and also in range of design and concept positions for esteemed youth and lifestyle brands.

Leading the Baby & Kids subscription division, Anri is responsible for the strategic and creative direction of industry-specific content delivered as part of My TrendBible. With over 12 years industry experience in trend forecasting, styling and design for home interiors, baby and kids and gift and greetings industries, she rejoined TrendBible following three years as Style & Trends Manager at Home Centre in Dubai. She is responsible for providing actionable, client-focused forecasts and delivering commercial design direction and future lifestyle trends to global Baby & Kids subscription clients.

Jenna is responsible for the creative output of Your TrendBible, our Baby & Kid’s subscription service. She develops future lifestyle trends for global brands and retailers as well as providing commercially impactful and emerging insight for our Baby & Kids & Gift & Greetings division.

Danika creatively directs our Baby & Kid’s Lifestyle Trend Publication, developing directional trends for global brands and retailers. Alongside this, she reports on key design shifts within the lifestyle, product and consumer space for our Baby & Kid’s subscription service.

Wendy works on the Home & Interiors division of the My TrendBible Platform, responsible for researching and analysing trends across the design industry and creating actionable and insightful reports to help keep clients ahead of future trends. Wendy has worked as a trend forecaster and editor across multiple industries including Fashion, Baby and Kids, Home and Interiors and Lifestyle. She has a keen eye for lifestyle and market shifts, and a passion for colour, textiles and pattern.

Leading the Home & Interiors subscription division, Eve is responsible for the strategic and creative direction of industry-specific content delivered as part of My TrendBible. With over a decade of professional experience in trend forecasting and design, both in-house at M&S and freelancing for global agencies like WGSN, Fashion Snoops, View Magazine & USP, Eve’s experience spans fashion, home, hospitality, culture, social justice, materials, education and more. Distilling big picture concepts into digestible trend guidance for clients, she is passionate about making trend forecasting accessible for all.

Abbey Cook is a Brooklyn based trend forecaster with over 15 years of experience working with companies across fashion, home, and the hospitality industries. Abbey’s work for TrendBible covers US-specific cultural insights, trend scouting and trade show coverage. Through her trend research she has travelled to over 50 countries, giving her an edge in leading retailers, branding and trend agencies to stay ahead of their industries. Abbey has presented to Fortune 500 companies and has been a keynote speaker at various international trade shows.

Stefan’s role at TrendBible is to understand the future needs of new clients and introduce them to our products and services. Stefan has over 15 years of experience in the trend forecasting industry, previously working with London-based forecasting agency Stylus, and New York-based Stylesight.

As an experienced marketing professional, Evie is passionate about creating client-centric marketing strategies, that deliver meaningful results.
As Brand and Marketing Manager at TrendBible, she ensures that our brand reaches and resonates with the right audiences across the globe.

Kerry is an experienced HR professional with a background that spans a range of diverse settings including retail, education and healthcare. As People & Culture manager her focus is on creating a positive workplace culture that aligns with TrendBible’s values and strategic direction.
Driven by a curiosity to understand what motivates people, she supports the team through positive engagement and learning & development opportunities to ensure they have everything they need to be successful.

Amy is responsible for scoping, planning and monitoring projects and resources across the TrendBible product streams, ensuring the delivery of each project is on time, on budget and fulfils its purpose in the business.

As the lynchpin between our colleagues across the Trend, Marketing, Client Management and Sales teams, Amy specialises in effective collaboration, planning and communication.

Susie supports the growth and awareness of the TrendBible brand globally. Through the creation of compelling brand and marketing content Susie enables businesses to understand the transformational impact that future trend foresight can have.