Baby & Kids Autumn Winter 2026/27 Forecast

Get ready for Autumn Winter 2026/27!

Our seasonal trend forecasts are a valuable design and insight tool for those working in the baby and kids industry.  

Detailing the broader lifestyle context through to colour and design direction, our Baby & Kids Autumn Winter 2026/27 Trend Forecast will guide you through the season and help you to develop commercially successful products and relevant messaging. 

Our Baby & Kids Autumn Winter 2026/27 previews are available now with a Premium subscription to My TrendBible. The complete seasonal forecast can also be purchased individually via our Trend Store in December 2024.

What trend themes can I expect? 

For Autumn/Winter 2026/27, our Baby & Kids stories reflect a desire to nurture the power of imagination and creativity. Fuelled, in part, by funding cuts and compounded by cost-of-living crisis, caregivers take on a crucial role in bridging educational and emotional gaps.

Analogue activities remain high on the agenda, with cause and effect and risky play presenting opportunities to develop resilient and adaptable young minds. This season, fantasy is a notable theme, with books and meditative activities serving as gateways to immersive fantasy worlds, instilling a sense of wonder providing and an escape from the everyday.

What’s included in the Baby & Kids Trend forecast? 

4 x key trends shaping the future of the Baby and Kids industry: Complete with backstory to illustrate their commercial relevance, emotional drivers and compelling storytelling.

32 x PANTONE® referenced colours: Across 4 x carefully curated colour palettes with considered colour combinations and usage guidance to translate each palette for baby, toddler or kids products.

6 key seasonal colours: Highlighting the newest and most noteworthy shades of the season

Material and finish direction: Covering soft furnishings, furniture, hard goods, paper goods and play categories.

Comprehensive print direction: Covering key motifs, coordinates and typography.

Key play moment analysis: for anyone developing new formats for toys and games.

Commercially led product direction: Demonstrating how key shapes, materials, icons and colours can be applied across a variety of categories.

Downloadable content library: Instant access to the image library (including all image credits) and digital colour swatches.