Choosing the Right Trend Subscription Service. What Sets My TrendBible Apart?
“75% of businesses aren’t prepared for the pace of change.” World Economic Forum.
Choosing the right trend partner is an important decision for your business, especially when you’ve already recognised the value of staying ahead in an ever-evolving market.
With lots of variations available for trend services, the challenge now lies in finding a trend partner that truly aligns with your unique needs and goals. It’s not just about having access to trends—it’s about finding a trend service that understands your industry, offers actionable insights, and supports your long-term growth.
What to look for in a trend service and why it matters
As you sift through the various options, you’re likely asking yourself: Which trend platform can I trust to deliver the most relevant, tailored insights? How do I ensure that my chosen trend partner will not only keep me informed but also give me the strategic edge needed to innovate and lead? These are critical questions and the answers lie in understanding what sets each trend service apart.
In this article, we’ll help you explore why My TrendBible might be the right fit for your business, diving into our unique differentiating factors and how we can help you confidently navigate change.
What is My TrendBible and how does it support brands, retailers and manufacturers?
My TrendBible is the leading B2B global trend forecasting subscription service uniquely created for home, interiors, baby and kids’ industries.
What sets My TrendBible apart is our focus on actionable insights and commercial relevance. Our trend content is easy to interpret and designed to directly link to real-world business, enabling you to make informed, strategic decisions with confidence. We don’t just highlight trends—we provide the actionable commercial tools you need to turn them into growth opportunities.
The My TrendBible trend platform empowers creative designers, marketers and insight professionals to adapt to change by understanding what their future audiences will think, feel and do to create products and services the world is waiting for.
Why did we create My TrendBible?
We have over 20 years of experience in helping global brands, retailers and organisations predict trends and apply them. We’ve built a comprehensive suite of the tools we know are most useful for, and most needed by designers, marketers and insights practitioners.
So, when we built our trend platform, it was important to ensure we had a space for B2B professionals to not only learn what the trends are but to demonstrate how to bring trends alive in their business too.
How does My TrendBible differ from other trend services?
Trend forecasting isn’t about making all products and services look the same. It’s about helping businesses adapt to change by understanding what their future audiences will think, feel and do, and helping them create an original and relevant response.
Here’s what’s uniquely different about us.
1. Trusted trend intelligence unique to the future of home, caregivers and family life
Home and family life is where our heart is. When it comes to their home, family life, eating, rest and play, consumers are driven by a very specific set of influences and circumstances that differentiate these categories from other industries like fashion or beauty.
We forecast what they will do next using research models and forecasting methodologies specially designed to predict new behaviours and taste shifts at home and in family life.
2. Minimise your workload and never miss a trend
Monitoring and triangulating global cultural signals and design insight is a resource-intensive activity, not to mention the cross-category surveillance needed to spot when trends might cross-pollinate from an external category beyond your industry.
My TrendBible does the hard work for you, providing a comprehensive view of the external factors shaping your future consumer and then distilling this down into category-specific reports
3. Know what to do next and get there faster
My TrendBible shares global trend intelligence in a concise and visually appealing way. You’ll find what you need quickly, together with actionable guidance on how to use it. All topics are commercially relevant bringing you confidence and clarity to action effective decision-making.
4. World-class trend experts at your fingertips
Our team at My TrendBible is made up of some of the world’s most innovative individuals from a variety of commercial backgrounds. We’ve been in your shoes and know what pitfalls to avoid.
We understand how trend insights relate directly to your business, what you should be creating and how you should be communicating. In other words, we’re with you every step of the way.
5. Build high-performance teams to reach their potential
With over 20 years of experience helping brands, retailers and organisations we know that it’s also about supporting the individual, not just the company. My TrendBible includes an integrated training platform to arm your people with the tools and confidence to use trends effectively.
What’s included in a My TrendBible Subscription?
Trend Direction and Commercial Validation
Our macro reports and seasonal trend forecasts provide you with all the commercial validation and design inspiration you need to create relevant, purposeful and meaningful solutions for the future of home and family life.
Industry and Product Specific Reports
Our Industry and category-specific reports support you in applying inspirational trends to create actionable design directions with a truly commercial lens. These reports allow you to explore new innovations and zone into more specific detail across key products and categories most relevant to you.
Trend Masterclass Series
Our masterclass series is all about making a case for change so that you can drive your initiatives through the business, get personal recognition for your ideas and help the business succeed, no matter what level you’re at.
Client Success Team
As part of your Premium Plan, you’ll receive an account manager and consultations with our trend editors. Your opportunity to interrogate the trends, ask any questions and get expert implementation advice so you feel confident in taking your innovation journey to the next level.
How much does a My TrendBible Premium Subscription cost?
We aim to deliver the best value for your business by saving you time and resources through our trend experts and insights unique to home and family life.
As a guide, our Premium subscription starts from £12,000 for one industry vertical with ‘unlimited seats’ for your region.
An annual subscription includes both consumer insight and design trend application, complete with dedicated account management, virtual coaching, 1:1 guidance with our trend experts and unlimited seats.
If you need further support on how to rationalise the investment here’s some further guidance on how to build your business case.
What are the benefits of My TrendBible and the results I can expect?
My TrendBible is an instrumental tool for building business confidence and streamlining your design or innovation process. Our clients tell us that working with TrendBible helps them pinpoint new commercial opportunities with more accuracy and makes the translation from concept to finished product faster. My TrendBible mitigates the risk of uncertainty and makes significant cost savings through workflow efficiencies.
Our clients consistently share the transformative impact of My TrendBible on their innovation process. Don’t just take our word for it. Hear from a few of our clients.
“My TrendBible serves as an invaluable asset for trend inspiration, providing crucial support to our design team in the strategic development of commercially viable product ranges. The comprehensive content is presented in a user-friendly manner, fostering confidence and offering strategic guidance to ensure the creation of exceptional and market-responsive product lines.”
Design Studio Manager, Dunelm
“TrendBible does an amazing job digging past the “what” of a trend, to understand the underlying motives and beliefs that constitute the “why.” The expertly curated content is always on point, easy-to-follow, and helps inspire both our marketing and design teams.”
Global Consumer Insights, Mattel
“TrendBible help an experienced marketing team to think about our brand, the market and the future in a completely different way. Their input is challenging, fresh but critically also practical.”
Head of Brand Marketing, Ronseal and Valspar
Ready to Transform Your Business with My TrendBible? Contact Us to Learn More
My TrendBible is uniquely designed to provide actionable insights for businesses in the home, interiors, and kids and family industries, giving you the clarity, confidence, and competitive edge you need. From commercial validation to industry-specific trend reports, our trend subscription service empowers your team to adapt to change and lead with purpose.
Interested in how My TrendBible can transform your business? Request a demo or speak to our sales team today to explore how our My TrendBible will support your long-term success.