Out Now: 2024 Festive Trends

Welcome to Festive 2024!

Introducing 2024 Festive Trends 

This season we see a really beautiful and diverse display of our humanity. While the festive season can often amplify the complexities and emotional challenges of life, the trends tell a story of duality – finding, joy, hope and our inner child in amongst the chaos. Playfulness has a huge influence on design for the festive season and beyond, as we strive (and succeed!) to find our lightness in a heavy world.

What’s included in the 2024 Festive Trend forecast?

• Digestible trend drivers: Our experts provide the key information behind our 4 unique trends. They provide evidence of what drives change, helping you understand the meaning behind them.
• Four unique trends: Our four trends provide comprehensive design direction across colour, shape, material, motif, typography, print and pattern.
• Colour direction: Our books include 7 PANTONE® referenced colours for each of the 4 trends. We help identify the key shades and demonstrate how colours evolve, showing you how prints can be used together for print and pattern combinations.
• Marketing Moments: Use our Marketing Moments pages to build a strong narrative, message and visual inspiration to guide art direction, ad campaigns and social media content.
• Range Build: See how the theme, colours, ideas and products come together across a category and learn how to build your food and beverage, festive decor or gifting ranges.
• Downloadable copyright-free prints: Our print designers create 4 editable copyright-free prints per story; an essential head start for textile, stationery and surface designers. Vector files are included as downloadable links within the forecast.
• Trend Editor Walk-through Video: Fully immerse yourself into the 2024 Festive Forecast as our trend editor walks you through the season and guides you on how to use the forecast

Our 2024 festive trends are a valuable forecasting tool for those working in the Gift and Greetings industry. Detailing the broader lifestyle context through to colour and design inspiration, our 2024 Festive Forecast will guide you through the holiday season and help you to develop commercially successful products and relevant messaging.