Home & Interiors Retail Trends: Autumn Winter 2023/24

Throughout the Autumn Winter 2023/24 season, retailers embraced a shift away from stark minimalism as products were elevated with simple yet decorative detailing.

First forecast in 2021, we evidence how our Autumn Winter Home and Interiors design trend ‘Modern Renaissance’ has been translated across retail and e-commerce.

Tracking the adoption of our Home & Interiors ‘Modern Renaissance’ trend

What we said

This Autumn Winter 2023/24 trend story is all about appreciating Renaissance-inspired arts and classic aesthetics with a modern twist. The home becomes a place where the best of timeless and timely chic is combined. Carefully curated still-life displays are paired with generous, decorative textiles. Monumental, graceful architecture inspires shape for furniture and decorative elements.

What we saw

At Home Hosting

This Autumn Winter season, householders are cherishing opening their homes and hosting in an elegant yet laid-back way, opting for at-home entertaining rather than going out.

Retailers have responded to this shifting mindset as tableware and cookware stood out as a key category focus. Plates, bowls and serve ware were used as a vehicle for trending colours and finishes while kitchen textiles add pattern to ranges.

Architectural Inspired Design

Classical shapes were observed across retailers, bringing a premium and elegant feeling across candles, vases, lighting and cook and dine categories. Beaded designs, a key micro trend in this story was spotted across furniture and decorative accessories at retailers such as John Lewis and Oliver Bonas, adding decorative detailing and dimension. Stores from multiple regions tapped into the colour palette of this trend, with rich shades of brown and stone-like taupes paired with sophisticated Ultramarine blue.

Get to know your future consumer

During a time of mass disruption, never before has it been more essential to understand the underlying motivations of the future consumer. If you are a designer working up to 2 years ahead or a brand marketer working on your annual communications strategy, our future trend forecasts offer exclusive insight into the shifts in householder attitudes and lifestyles with design translation and messaging applications.