Baby & Kids 2022 Trend Tracking: Love Revolution

First forecast in 2020, our Baby & Kids 2022 trend, ‘Love Revolution’ is an uninhibited and upbeat Spring Summer story that sees children find joy in the everyday. In this post, we explore the adoption of our Love Revolution Baby & Kids trend forecast and how it’s been interpreted by brands and retailers worldwide. 

What is Trend Tracking?

Trend tracking is an important tool we use, not only to evidence and verify the accuracy of our Baby & Kids 2022 trend forecasts, but to identify how these trends are translated across all market levels, from early adopters to mass-market application. It’s also important to note that whilst our Spring Summer Baby & Kids 2022 trend forecast was completed prior to the Covid-19 pandemic and the rising cost of living crisis, all trends were rigorously reviewed to ensure the appropriate lens of consumer mindset shift was applied and accurately reflect life at home in 2022.

Leading the Love Revolution

Our Spring Summer 2022 trend Love Revolution sees families come together to spread messages of hope, acceptance and optimism. The home is the heart of this life-affirming summer story; a place where optimism and positivity radiate and where creativity and self-expression are celebrated.

Here are our key highlights of how brands and retailers have implemented this trend worldwide, outlining colour, shape, motif and print and pattern.

Uplifting Graphic Messages

Uplifting graphic messages spotted at Crate & Kids and Paperchase radiate the optimism and positivity that is central to our Spring Summer 2022 story, Love Revolution. Optimistic messages of love and unity reinforce the uplifting nature of this story, seen here translated into stationery, wall art and marketing messages.

Lacquer Finish

A bold, lacquer finish updated wooden furniture at Homebase. Natural wood acts as a neutral base to dial down this high energy palette and provide an alternative angle on this story.

Chunky Checks

Chunky checks were a key micro trend influencing print, pattern and woven textiles for our Spring Summer 2022 trend, Love Revolution. Vibrant and soft tones are paired in a clean, graphic style and feature across textiles and accessories. H&M Kids use a muted rainbow palette and macro scale to update plaids whilst woven textures add tactility and interest.

Energetic Patterns & Spliced Stripes

The bold style for this trend continues into print design in Crate & Kids and John Lewis, where bold colour combinations are key. Forecast as a key pattern for Spring Summer 2022, spliced stripes, as seen at Crate & Kids, provides a vibrant and playful update to perennial stripes, using bold primary brights to reflect the energetic feel of this trend.

Flower Motifs

The graphic flower motif, synonymous with this Spring Summer 2022 story, was also heavily adopted by retailers, used across toys, textiles, and homeware as seen here at Urban Outfitters and Paperchase.