Mother’s Day 2025: Celebrating Multi-Faceted Motherhood

Mother’s Day 2025 sees the market moving beyond cliches to champion the identity of mothers and caregiving influence in all its forms.

Explored as part of our Creative Rebels parental persona, next-gen caregivers view parenthood as identity-enhancing rather than identity-compromising. This means motherhood is just another layer to their already multifaceted identities. For Mother’s Day 2025, we’ve identified the brands helping parents nurture this mindset. 

Our Future of Celebration 2025 trend, Inner Rebellion (originally forecast in 2023), explores how seasonal celebrations for 2025 reflect a more authentic take on modern parenthood. 

The Future of Celebration 2025: Inner Rebellion

An anti-toxic positivity mindset comes to the fore, ushering in a fearless attitude towards acceptance of failures, and providing space to embrace the full cohort of ups and downs of life, warts and all. The quest to connect with caregivers with their most authentic voice defines this liberating story. Celebrations offer a sense of release, free from rules and expectations, whilst acknowledging and embracing differences.  

Here, we highlight how brands have translated this trend for Mother’s Day 2025. 

Alternative Caregivers & Kinship

As highlighted in our 2025 Macro Trend, The Village, four in five Gen Z parents report having a different approach to child-rearing than their parents. From important influential friends to aunts, grandmothers and step-mothers, the idea of ‘parental’ influence and non-biological caregiving is seeing a serious shift. As family dynamics evolve, Mother’s Day can be both a joyful occasion and an emotional challenge, highlighting complex feelings around motherhood, family, and idealised parental roles. Gift and greetings brand Not Another Bill embraces this moment by celebrating alternative maternal figures this Mother’s Day. 

Gifting Beyond the Bouquet 

Next-gen mothers aren’t afraid to disrupt tradition and reject ‘social norms’. This desire to stand out and preserve a strong sense of personal identity is a key purchasing motivator for Mother’s Day 2025. In response to this mindset shift, Moonpig have launched a campaign offering free Mother’s Day Tattoos. This campaign recognises new voices and visuals that truly reflect parents’ tastes and modern motherhood. 

How can your brand improve the appreciation of mothers and caregivers?

If you work in the Gift & Greetings industry, our Future of Celebration 2026 report outlines key seasonal occasions. It offers insights into the key mindsets and behaviours shaping a range of occasions, from Mother’s Day and Easter to Valentine’s Day and everyday celebrations.