The Future of Celebration 2026 Forecast: Out now

Get ready for the Future of Celebration 2026!

 

From birthday celebrations to Mother’s Day, from marking a life milestone like moving to a new home or expressing ‘thinking of you’ sentiments, The Future of Celebration trend forecast is designed to help bring fresh ideas to all celebrations and occasions in 2026.

From serene and solo to folklore-inspired and community-centric, our trends explore themes of spirituality, luck and gratitude.

For 2026, a sense of hope and gentility prevails, as consumers opt for quiet connection over bold and brash celebrations. Moments of wonder and levity are found in creativity and escapism, with the analogue renaissance emerging as a key design driver.

What’s Included in The Future of Celebration 2026 Trend Forecast?

Each trend includes an analysis of shifting behaviours and an exploration of theme, colour and product direction across decoration, gift, greetings, food and drink.

• Market Overview: A snapshot and summary of the market, highlighting the key attitudinal and behaviour shifts impacting your audience for 2026.
• Digestible trend drivers: Expertly informed contextual information helps you to understand the social and cultural influences underpinning the trend. Build confidence and validate strategic and product decisions.
• Unique trend direction: Our trends provide comprehensive design direction across colour, shape, material, motif, typography, print and pattern. Immerse yourself in the narrative. Understand the key moments for your customers; how they want their events and celebrations to look and feel.
• Colour direction: Our books include 8 PANTONE® referenced colours for each trend.
• Product direction: Commercial, product-led visual guidance on how the trends can be applied across a variety of categories from decor to florals, food and gifting.
• Print direction: Each trend has creative direction for type, editorial, pattern and illustration; an essential head start for copywriters and print designers developing paper goods, stationery and craft ranges.
• Digital content library: JPEG files for all copyright-protected images featured in the trends, for reference and digital colour swatch downloads.

Understand what’s driving the consumer mood and how this will influence celebration and occasion trends in 2026. The Future of Celebration 2026 Trend Forecast is available to buy now.