Home & Interiors Macro Report 2025
Find out what’s driving change in the Home & Interiors industry in 2025 and gain a deep understanding of the key shifts impacting the way future consumers will think, feel and act.
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2025: Reimagining Success
Our 2025 Home & Interiors Macro Report explores how a rise in impermanent living situations is impacting purchasing behaviours and reframing the ‘first time buyer’ narrative. It explores why inter-generational living will provide surprising benefits for families and renters and how householders are translating their individual needs and values into retrofit solutions. Expect to see brands building ranges that appeal to a post-trend customer who craves meaning and emotional connection to the items in their home.
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What’s inside the macro trend report?
Digestible trend drivers: It’s critical to understand where householders and future consumer mindsets are likely to be. Our Trend Drivers provide the foundation for our four macro trends and provide evidence of what underpins change.
Micro trends: Each Trend Driver is explored in more depth and broken down into a series of micro stories providing you with the commercial confidence to support a new product initiative, go after a new demographic or develop a brand extension.
Thought starters: Practical and actionable thought starters designed to kick start and inspire innovation on how to interpret these trends for your brand.
Plus an exclusive invitation to our 2025 Macro Trend Premiere: Join us on February 23rd at 4pm GMT. Our editorial team will walk you through the key themes that will impact the mass market for home, interiors and baby & kids’ industries in 2025.
