The Future of Celebration 2026 Forecast
Understand what’s driving the consumer mood and how this will influence 2026 celebration and occasion trends. This trend forecast provides an exploration of theme, colour and product direction across decoration, gift, greetings, food and drink.
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What’s inside?
Market Overview A snapshot and summary of the market highlighting overarching messages that will resonate most with your future consumer for 2026.
Digestible trend drivers: Our experts provide the key information behind our unique celebration and occasion trends for 2026. They provide evidence of what drives change, helping you understand the meaning behind them.
Unique trend direction: Our design trends provide comprehensive direction across colour, shape, material, motif, typography, print and pattern.
Colour direction: Our forecast includes 8 PANTONE® referenced colours for each of the trends.
Pattern, illustration & type direction: Each trend provides creative direction across type, editorial, pattern and illustration; an essential head start for copywriters and print designers developing paper goods, stationery and craft ranges.
Key Opportunities A summary of key commercial opportunities not to be missed for each trend. See the most important messages, narratives and concepts to consider for range building, marketing campaigns and design development.
Digital Content Library JPEG files for all copyright protected images featured in the trends, for your reference and digital colour swatch downloads.
Trend Editor Walk-through Video Watch on demand and get deeper insight behind the key celebration and occasion trends for 2026 in our Trend Editor walkthrough video.
