Back to Glossary

Related

Who are Mavens? Who are the Early Majority? Who are the Early Adopters? What is the Late Majority?

What are Consumer Attitudes?

Consumer attitudes, mindsets and values shape the way people feel and consequently, how they behave. TrendBible investigate these changes using a methodology called VAB (an acronym for Values, Attitudes & Behaviours), which assumes shifts in Values and Attitudes are evident first before consumers mirror these in their behaviours and actions.

 

TrendBible

Subscribe to My TrendBible

Become a member of our trend subscription and get exclusive access to tailored future insights, design direction and trend intelligence relevant to your sector.

View subscription plans
Drag
Consent Preferences