TrendBible have designed a number of Contextual Lenses through which to examine trends, to ensure they are as robust as possible. Understanding the nuances of different geographies, cultures and audiences enables them to identify influences in specific regions and determine the impact upon the adoption of trends.
Historically significant symbols, motifs, language and values can vary from country to country, region to region, which can impact how a trend is executed and can shape the way a trend lands with a particular audience. For example, a colour in a particular country can have religious significance, or an animal may be associated with positive or negative connotations that determine the acceptance or rejection of a trend.
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