Who are the Digital Nomads?

Digital nomads embrace a location-independent, technology-enabled lifestyle that allows them to travel and work anywhere in the internet-connected world.

Unlike regular remote workers, who tend to stay in one place or travel between their home, vacation retreat or a co-working space, digital nomads travel and explore while working. As more families adopt a nomadic lifestyle, the ‘work from anywhere’ mentality shifts into the education space for the younger generation. This is fuelling a rise in alternative learning styles.

For brands, this opens a big opportunity to align with newly established and evolving working practices, delivering services and products that cater to travel hungry and transient professional environments in addition to educational opportunities.