What is Eco-abundance?

Eco-abundance is a major shift in consumer mindsets and attitudes. A generation plagued by future fatigue is switching the climate and sustainability narrative from one of disaster and eco-anxiety to one of hopefulness, with a focus on climate actions that make us feel good, not fearful. This trend is positive and action based. It rejects doom-surfing and is in some way a rejection of the noise of the modern world, focusing the attention on micro practices that benefit ourselves and our natural environment.