Who are Generation Alpha?

Generation Alpha, born between 2010 and 2025, are set to number almost 2 billion by 2025.
Despite being the youngest generation, their ultra-digital nature, cultural and environmental awareness places them as the highly influential decision-makers of the household.

Gen Alpha are being born into a world of artificial intelligence, augmented reality, machine learning and big data. Add to that a new family dynamic, a global climate crisis, rapidly changing workforce and a pandemic that halted normal life as they knew it.

Gen Alpha are coined the ‘post-stereotype’ generation for their open attitudes towards gender and diversity, judging people for who they are, not what they are.