Who are the Innovators?

According to Rogers Diffusion of Innovation Theory, Innovators (also known as Mavens) are a small classification of consumers who are first to drive change. They make up 2.5% of society.

They influence the next classification of consumers, the Early Adopters.

TrendBible employ rigorous research processes and methodologies to produce trend forecasts and insights. The Pyramid of Influence model articulates the pace of a trend as it spreads across four key consumer groups before it hits the mass market. The Pyramid of Influence is based on the Diffusion of Innovation Theory by Rogers, 1971.