What is Intelligence Gathering?

TrendBible employ a meticulous Intelligence Gathering process which informs the foundation of research behind their future trend forecasts.

Intelligence Gathering at TrendBible draws on multiple data and sources and involves connecting with influential thinkers and experts such as researchers, strategists, designers, anthropologists, thought leaders and scientists.

Some examples include qualitative and quantitative research, hosting trend panels, tradeshow and event coverage, cultural research trips, global trend network (in-market experts), and ‘Maven’ consumer interviews.

TrendBible extract, assess and merge this information to forecast a highly accurate picture of the future to inform better decision making and ultimately optimising business success.