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What is a Seasonal Trend Forecast? What is a Macro Trend? What is a Macro Report?

What are Trend Drivers?

Trend Drivers are factors that influence and ignite a trend. Influences from the broader social and cultural landscape determine a particular design trend or narrative.

A number of Trend Drivers are clustered together to form Macro Trends, creating a robust rationale for why a trend will become relevant and timely.

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