What is Urbanisation?

Urbanisation describes the population migration from rural to urban areas. Urban areas are already home to 55% of the world’s population and this is expected to grow to 68% by 2050. This places substantial demands on the environment, infrastructure, housing and the overall socio-economic landscape.

Having a significant implication on home environments, family norms and social dynamics, Urbanisation is an important Mega Trend to track when considering the future of life at home.