What are Weak Signals?

Weak Signals can be identified as seeds of newness, oddities or shifts that suggest the shape of trends to come. These early signs are usually found by observing the consumer groups at the top of the Pyramid of Influence, Mavens and Early Adopters, as part of the Intelligence Gathering process.

TrendBible forecasts begin with a meticulous scanning, mapping and clustering of Weak Signals. This is followed by expert analysis, filtering through a series of market and cultural lenses and translation across industries to ensure the forecasts are entirely pertinent.