Who are the Zoomers?

Zoomers (also known as Generation Z) refers to the generation born between 1997-2012. As digital natives, Zoomers have never known a world without the internet and have grown up with unprecedented access to information and global connectivity.

This generation strives for meaning and purpose, placing a high value on their intimate relationships and wellbeing.

Zoomers have a more considered approach to spending. Incredibly ‘informed consumers’, this cohort will often research and weigh up options before buying and prefer to make higher-end purchases in physical stores. With this in mind, we will see evolving approaches develop to meet this consumer’s needs